Old-school Favre keeps pitching product
Brett Favre (Chuck Cook/USPresswire)
Brett Favre (Chuck Cook/USPresswire)
VikingUpdate.com
Posted Jun 17, 2011


Brett Favre started his NFL journey 20 years ago, but just because his playing days are done doesn’t mean he’s leaving behind his product endorsements. He’s keeping his name in the spotlight with new deals.

Life after the NFL is difficult for most players. In most professions, reaching the top of one’s chosen field doesn’t come for decades. In the NFL, some athletes who aren’t old enough to legally drink in most states are already set for life – regardless of whether he succeeds or not.

49ers QB Alex Smith has been an unqualified bust as a No. 1 overall draft pick, but he is financially secure – thanks to a monstrous rookie contract. Former Raider JaMarcus Russell, taken first in the 2007 draft – ahead of Pro Bowlers Adrian Peterson, Joe Thomas, Calvin Johnson, LaRon Landry and Patrick Willis – still has millions of dollars to purchase “Purple Drank” if he so chooses, despite likely never taking another snap in the NFL during his lifetime..

In the current era of the NFL, money has been thrown out and made unproven talents into high-risk investments. Matthew Stafford and Sam Bradford are among the highest-paid quarterbacks in the NFL and have yet to prove they can lead their teams to the postseason. The success stories in the NFL don’t always seem to match the flops. Players who have been in the league for a handful of years get contracts that eventually become their own undoing.

Very few players retire on their own terms. The vast majority of players, who have chased their dream of being professional football players since middle school, see their careers end because the team that was paying them made the financial decision to cut them loose. As skills diminish, most decade-long veterans price themselves out of the NFL.

Brett Favre has never been a member of either of those factions. Perhaps no player in recent NFL history has carved a more significant folklore-style legacy than Favre.

He is in the select company of players who were as big as the game itself. The last quarterback to get his name mentioned among the best to ever play the game prior to Favre was John Elway, who was a Super Bowl loser until late in his career, and Favre helped bridge the gap between the “old school” NFL and the present day. There was a time in Favre’s ascent that there were a lot of very good quarterbacks. Jim Kelly, Steve Young, Troy Aikman and Warren Moon are all Hall of Fame quarterbacks, but none of would eclipse Favre in terms of their contribution to the game of pro football.

What put Favre in that stratosphere of the immortals is that he achieved legend status during his own era – a true rarity in the game. By the time a player is recognized as a first-ballot Hall of Famer, their careers are done or in deep decline. Favre, Colts QB Peyton Manning and Ravens linebacker Ray Lewis are three of the precious exceptions to that longstanding rule. Manning has become a marketing icon. Lewis, thanks to an off-field shooting incident, has never become a media darling. Favre was marketed as an “everyman” character before the Jenn Sterger allegations came forward, and that’s when Favre became poisonous as a product spokesman.

One has to keep in mind that Favre was “old school” before he was old. When he started playing in the NFL, the league and players were fighting their way through the court system to determine whether free agency would be allowed in the NFL. Any endorsement deal was viewed as a plus – bonus money that served as a testament that a player was recognized as a marketable commodity. Favre has done numerous such deals, from national media ad campaigns to local deals in Mississippi and Wisconsin. Favre never met a chance to make some extra cash that he didn’t like. He did a ton of endorsement deals early in his career and those morphed into national deals. Even though he is retired (really, he is this time), his Wrangler commercials still run more than any other spots featuring current NFL players.

Retirement has ended his playing career, but it hasn’t stopped Brett from making a buck. A lot of bucks. He has become the face of XRP Energy – a product, by its own admission, that is similar in style and form to ingesting a Pixie Stix. Figures have not been released as to how much XRP (which stands for Extended Release Performance) has committed to Favre to be its spokesman, but one can only assume it is a six-figure-minimum annual deal. Favre may have come cheap at one time, but this is 2011 and, if XRP wants to carve its niche, it has to pay extended money.

Some may view such a deal as small potatoes, given Favre’s price tag to play football, but it highlights how different the NFL has become in the span of time from when Favre was a fresh-faced rookie until Rep. Anthony Weiner replaced Favre as the biggest casualty of using the photo option on a cell phone.

It’s unlikely Favre will significantly change XRP’s role in the energy-supplement market, but his endorsement deal is a sign of one thing – Favre is loyal. Whether it is loyalty to a childhood friend or that Favre is a not-so-silent partner in the XRP endeavor, if you want to contact the company, it’s located at 1 Willow Bend Drive (at one end of the street) in Hattiesburg, Miss.

For the bad some will say about Favre, one thing they can’t say is that he doesn’t keep working. The NFL has changed immeasurably from the time he joined the league to the time he left. When he started playing pro football, many players had second jobs in preparation for a post-football career. The money he got the last two seasons (10 months if you actually break it down into time spent in Minnesota) likely set up his grandchildren for life. Yet, he’s willing to endorse a product that, by its own directions, instructs buyers to “Tear across the flat part of the end of the stick pack, which will reveal an opening. Pour the contents of the stick pack on the tongue and swallow. Do not chew the powder as it will release some of the encapsulated caffeine and potentially give you a bitter taste.”

According to its website, it has only “4 calories.” I’d like the FDA to check that out, while it makes sure that it isn’t the next StarCaps.

Ten years from now, you won’t see Peyton Manning or Tom Brady or Adrian Peterson endorsing products like XRP Energy. They won’t have to. They will have earned enough to say “no.” Favre remains old school. He was one of the last vestiges of the pre-free agent era of the NFL, but remains a testament to the past era of the NFL – where any endorsement deal was viewed as a good thing.

FRIDAY NOTES

  • There has been some discussion that, in an 11th-hour pitch to get a stadium deal done, that the retractable roof component could be eliminated. The Wilf family initially stated that it preferred an open-air stadium to create the kind of advantages teams like Green Bay, Chicago and Wilf’s favorite team before buying the Vikings (the New York Giants) have enjoyed in January over the years. However, before talks went anywhere, state officials told the Vikings that a stadium without a roof is unacceptable, since the Metrodome has played host to many significant events and, if not for the lack of attention to acoustics when the dome was built (come to think of it, there was a lack of attention to a lot of things – wider hallways, more bathrooms, etc.), there would have been a lot of significant concerts held there. A retractable roof, under which the stadium funding is currently being proposed, would cost $25 million more than a fixed-roof option and includes more than $5 million in annual maintenance to keep it operational.

  • Hines Ward, who said recently that a glitter ball from the B-list “reality show” Dancing With the Stars meant as much as a Super Bowl championship, was quoted this week as saying, “I definitely don’t want to be Brett Favre.” Don’t worry, Hines. You won’t. Anyone who wins an award by beating Kirstie Alley really shouldn’t throw stones at a first-ballot Hall of Famer. Just sayin’. Seeing as Brett turned down a shot on DWTS it would seem that he doesn’t want to be Hines Ward.

  • Kudos go out to Fred Zamberletti, who has been a part of the Vikings family since the team’s inception 50 years ago. Prior to being part of the Vikings family, Freddie was a student at the University of Iowa. He has been honored with a Distinguished Alumni Award with the Hawkeyes, an honor that is not only warranted, but overdue. Congrats from all us at Viking Update to a true football legend, mostly behind the scenes, in the history of Vikings football.


    John Holler has been writing about the Vikings for more than a decade for Viking Update. Follow Viking Update on Twitter and discuss this topic on our message boards. To become a subscriber to the Viking Update web site or magazine, click here.




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