Careers & Jobs
Real Estate & Rentals
Full MSN Index
Allen teams with PBR to help wounded soldiers
Jared Allen (Jon Dahlin/Viking Update)
The Associated Press
Posted Jul 1, 2013
Jared Allen is using his passion for the rodeo to help his charity for wounded warriors.
owns three bulls in the Professional Bull Riders series. Of course he does.
The defensive end who came within a fingertip of breaking the single-season sack record two years ago has always been a bit of an adventurer off the field, hunting wild boar, running with the bulls in Pamplona and skydiving in a constant pursuit of adrenaline.
Now, every time he watches one of his bulls jump into the chute at an event, the hair stands up on the back of his neck and the crazy thoughts start jumping around in his head.
“They just tempt me every time I’m at a ride,” Allen said. “I’m like, ‘I got this.’ And I know I don’t.”
The Vikings might have something to say about that, so this season on the PBR’s Built Ford Tough series, Allen is going to put those bulls to work for an even better cause. He is teaming up with the PBR to help benefit his Homes for Wounded Warriors foundation, a charity founded in 2009 that builds handicap-accessible homes and remodels for veterans of the wars in Afghanistan and Iraq. For Allen, it was a chance to bring two of his biggest passions off the field together.
“I think it’s a cool cross promotion,” Allen said. “We can reach so many from the sports side with the Vikings. We reach so many levels, and now we can branch out to the PBR and find another demographic that really fits into what we’re doing.”
The PBR will help market merchandise like T-shirts and hats with Allen’s bulls — Hot Iron, HY Test and Thumbs Up — and the H4WW logo of his foundation. There will also be advertisement for the program’s text-to-donate vehicle to help raise funds during the rides themselves. The first event will be the Express Employment Professionals Classic in Tulsa, Okla., on Aug. 16-17.
“There’s 10 seconds right there where the announcer’s talking about the foundation,” Allen said. “There’s 10 seconds where it’s on someone’s mind. Just putting it on the TV is going to be huge for us.”
The foundation has a goal of building three to five houses this year, but Allen hopes that this new partnership will help increase that number to five to 10 next year.
Allen’s association with the PBR will also help him promote bull riding and rodeos, activities that were engrained in him growing up on a ranch in California. He said his dad would put him and his brother on cows for rides when they were 5 years old.
“My dad and grandpa thought it was really funny to put us on,” he said. “The cows always won.”
If Allen can use his popularity to help raise the profile of a niche sport that is near and dear to his heart, great. But for him, nothing can top the feeling that he gets from seeing a veteran in need move into a new home.
“When you give someone a key to their home that is fit specifically for them, the joy you see in that person, it’s life changing,” Allen said. “It’s a small way we can say thank you.”
Viking Update on Twitter
and discuss this topic on our
. To become a subscriber to the Viking Update web site or magazine,
Allen: ‘Same old’ situation with contract
Jun 20, 2013
Allen sacking his way to the Hall of Fame
Jun 15, 2013
Sunday slant: Health will dictate DE decision
Jun 8, 2013
Subscribe today and get a full year of
Viking Update Magazine
with an annual Total Access Pass.
Free Email Newsletter
Don't miss any news or features from VikingUpdate.com. Subscribe to our newsletter to have our newest articles emailed to you on a daily or weekly basis.
Click here for a
list of all Team Newsletters
Add Players to My HotList
Get free email alerts with news about your favorite players. Click name to add to
View My HotList
Add Topics to My HotList
Get free email alerts with news about your favorite topics. Click link to add to
Football > Idaho State > Alumni
Football > Los Gatos HS > Alumni
Football > Minnesota
View My HotList
Copyright © 2014 Scout.com.
All rights reserved.
Terms of Service
Junior College Football
Advertise on MSN
About our ads
© 2014 Microsoft