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Dayton returns to criticizing PSLs
Minnesota Gov. Mark Dayton (Saul Loeb/Getty)
The Associated Press
Posted Sep 16, 2013
Gov. Mark Dayton is urging the stadium authority to require the Wilfs, owners of the Vikings, “to provide a significant share of their financial contribution from their own resources, and not from Vikings’ fans through the sale of expensive personal seat licenses.”
owners Zygi and Mark Wilf should have to pay a large portion of the team’s share of a new football stadium from their own pockets instead of using money made from fees charged to season ticket holders, Gov. Mark Dayton wrote Monday in a letter to the government authority supervising its construction.
The Minnesota Sports Facilities Authority is in final negotiations with Vikings officials over use and development contracts for the $1 billion, downtown Minneapolis stadium. A financial analysis released last week by the authority found the Wilfs have sufficient personal resources to cover the $477 million team share.
As part of the stadium funding plan that lawmakers passed in 2012, the Vikings are allowed to sell personal seat licenses, which give the holder the right to buy tickets for specified seats in a stadium for any event, including NFL games. Personal seat licenses are common throughout the NFL and have been used as a way for teams to pay for new stadiums.
But in a letter to authority chairwoman Michele Kelm-Helgen, Dayton expressed concern over a recent Minnesota Public Radio News report that concluded the Wilfs would likely be able to cover most of the $477 million without spending their own money. Instead, they could use the seat licenses, naming rights to the stadium and a roughly $200 million NFL contribution.
“I strongly urge you to negotiate a final financial agreement, which requires the Vikings’ owners to provide a significant share of their financial contribution from their own resources, and not from Vikings’ fans through the sale of expensive personal seat licenses,” Dayton wrote to Kelm-Helgen.
Vikings spokesman Lester Bagley said the price of seat licenses is among a handful of items still at issue in the team’s negotiations with the authority. “These licenses were discussed during the legislative process, they were anticipated and authorized by the legislation,” Bagley said.
The state of Minnesota and city of Minneapolis are covering the remaining $498 million in stadium costs.
It’s not the first time Dayton and the Vikings have tangled over the issue, with the governor repeatedly warning the team to keep prices for such licenses low. Dayton has grown increasingly critical of the Wilfs in recent weeks, particularly after a New Jersey judge found them guilty of fraud — a ruling that prompted a financial review the governor cited in his letter.
In his letter, Dayton acknowledged that the stadium bill allowed seat licenses to be part of the team’s financing. But, he wrote, “those revenues were not intended to replace the need for the team’s owners to make a significant equity or capital contribution.”
Dayton also wrote that he believes the legislation gives the authority, and not the team, the final say on the maximum price for seat licenses. The Vikings’ Bagley did not take issue with that interpretation, but both he and Kelm-Helgen said seat licenses were about trying to find a mutually agreeable solution.
“It’s really hard to speculate on this right now because we’re right in the middle of negotiations,” said Kelm-Helgen, a former top aide to Dayton whom he picked to lead the stadium authority.
More than half of NFL teams sell personal seat licenses, though prices range widely depending on the market. Kelm-Helgen said she believed seat licenses at the new Vikings stadium should reflect that the Twin Cities is a smaller market.
The Twins charged $1,000 to $2,000 annually for a small number of premium seats at Target Field, while the university charges season ticket buyers at TCF Bank Stadium an annual fee of $100 to $500. The fee is in addition to the cost to buy tickets.
Dayton noted that the financial review of the Wilfs reportedly shows they “could finance their share of the stadium’s costs with little or no revenues from stadium builder’s licenses.”
“Therefore,” he added, “I strongly urge you to keep those prices at an absolute minimum.”
Officials hope to break ground on the new stadium in early November and begin using it in the 2016 football season.
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